Prepared by Revi AIExecutive Performance Report

Body Hot Pilates

Customer Lifetime Value & Growth Analysis

Reporting Period

Current Month

Prepared for Chris

Average Estimated Membership LTV

$2,024

Average Customer Lifetime

9.2 Months

Monthly Membership Value

$220

Average Membership Churn

11.23%

Executive Summary

This report evaluates the economics of customer acquisition across Body Hot Pilates locations, with a focus on understanding customer lifetime value (LTV), conversion performance, and the long-term financial impact of acquiring new members through paid marketing channels.

Using current membership economics and observed churn rates, we estimate the lifetime revenue generated by the average member at each location. These figures provide a framework for determining sustainable customer acquisition costs and evaluating opportunities to profitably scale Google Ads investment.

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Location Performance

Aventura

Location

Acquisition Funnel

  • New Leads853
  • First-Time Attendance537
  • New Memberships32
  • Credit Purchases997

Conversion Metrics

Lead → First Visit62.95%
First Visit → Membership5.96%
Lead → Membership3.75%

Revenue Economics

Avg Monthly Membership$220
Avg Credit Purchase$55
Membership Churn13.24%
Avg Member Lifetime7.55 months

Estimated Membership Lifetime Value

$1,662 per Member

Executive Insight

Aventura demonstrates strong lead generation and an excellent first-visit conversion rate, indicating that marketing is effectively driving qualified prospects into the studio.

Based on current membership value and retention, the estimated lifetime value of a member is $1,662, highlighting the long-term revenue generated by each successful membership conversion.

Coral Gables

Location

Acquisition Funnel

  • New Leads1,308
  • First-Time Attendance832
  • New Memberships32
  • Credit Purchases1,010

Conversion Metrics

Lead → First Visit63.61%
First Visit → Membership3.85%
Lead → Membership2.45%

Revenue Economics

Avg Monthly Membership$220
Avg Credit Purchase$52
Membership Churn9.22%
Avg Member Lifetime10.85 months

Estimated Membership Lifetime Value

$2,386 per Member

Executive Insight

Coral Gables demonstrates strong lead generation and member retention, resulting in an estimated membership lifetime value of $2,386 per customer.

The combination of consistent acquisition, recurring membership revenue, and lower monthly churn reflects strong long-term customer value at this location.

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Cross-Location Comparison

MetricAventuraCoral Gables
New Leads8531,308
First-Time Attendance537832
Membership Purchases3232
Lead → First Visit62.95%63.61%
Lead → Membership3.75%2.45%
Monthly Membership Value$220$220
Monthly Churn13.24%9.22%
Estimated Lifetime7.55 Months10.85 Months
Estimated Membership LTV$1,662$2,386
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Strategic Takeaways

01

Customer Lifetime Value Supports Continued Investment

Even using a conservative methodology based solely on recurring membership revenue—and excluding additional purchases such as class packs, retail, workshops, or ancillary services—the estimated lifetime value of a new member ranges from $1,662 to $2,386.

This represents a substantial revenue opportunity generated by each successful membership conversion.

02

Retention Drives Long-Term Customer Value

Coral Gables members remain active for an average of 10.85 months, while Aventura members remain active for an average of 7.55 months.

This difference in member lifetime translates into approximately $724 of additional lifetime revenue per member, illustrating how retention shapes total customer value.

03

Funnel Performance From Lead to Membership

Both studios convert more than 62% of leads into first-time visits, reflecting consistent top-of-funnel performance.

First-visit-to-membership conversion stands at 5.96% in Aventura and 3.85% in Coral Gables, defining the rate at which first-time attendees become recurring members.

04

Paid Advertising Economics

These lifetime value estimates provide a strong financial foundation for evaluating customer acquisition costs.

With Google Ads currently acquiring members at a cost materially below estimated lifetime value, continued advertising investment is supported by the underlying customer economics.

Because these LTV calculations exclude additional customer purchases beyond recurring memberships, they should be viewed as conservative estimates of total customer value.

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Conclusion

Body Hot Pilates has built a customer acquisition engine that consistently generates qualified leads and first-time visits. The financial data demonstrates that each new membership represents a meaningful long-term revenue asset, with estimated recurring membership lifetime values ranging from $1,662 in Aventura to $2,386 in Coral Gables.

Together, sustained lead volume, recurring membership revenue, and multi-month member retention establish a customer base whose long-term value materially exceeds the cost of acquisition.

Performance Drivers

  • 01Qualified lead generation across both locations.
  • 02First-visit-to-membership conversion of new attendees.
  • 03Member retention measured across recurring billing cycles.